| Image: Google |
Nigerian social media sensation Habeeb Hamzat, popularly known as Peller, has assured his fans that the recent restriction on TikTok live streams during late-night hours in Nigeria will not negatively impact his income.
The short-video platform recently announced a temporary suspension of its LIVE feature during nighttime, as part of a safety review.
The measure also blocks Nigerian users from accessing live streams from other countries during these hours. In a statement titled “LIVE⚫ Notices – TikTok LIVE Update in Nigeria,” the company explained, “We’re temporarily limiting LIVE late at night in Nigeria as part of our investigation to ensure our platform remains safe and our community stays protected.”
Peller addressed concerns from fans and critics in a video shared on Instagram. Some had suggested that the ban could threaten his earnings, but the TikTok star clarified that his financial stability is not solely dependent on the platform. He emphasized that he has multiple brand partnerships and endorsements that secure his income.
“People are expecting me to be crying after TikTok banned live in Nigeria, thinking I’ll go hungry. I’m an ambassador to numerous brands, and none of my endorsements is less than ₦40 million,” Peller explained, highlighting that his collaborations extend beyond his social media presence.
The content creator also underscored that long-term brand deals provide a steady revenue stream, which protects him from the effects of sudden platform restrictions. Beyond financial security, Peller remains committed to his fanbase. He often redistributes gifts received during live streams through giveaways, ensuring that his audience continues to benefit from his content.
While Peller recognizes the importance of TikTok as a growth platform for creators, he also warned that limiting late-night livestreams could negatively affect engagement and revenue for many who rely heavily on the platform. “Those girls who want them want to ban the TikTok night livestream, you will still be on TikTok every day,” he stated, encouraging both platform managers and authorities to consider the broader economic implications for content creators.
Peller further reflected on how TikTok has helped young Nigerians quickly grow their audience and monetize their skills. He compared TikTok to other social media platforms, noting that growth on platforms like Instagram often requires much more time and effort. “Many people will grow on TikTok. You can’t grow on Instagram the same way. Before you make it there, you will post plenty… TikTok is easier to grow on,” he said.
Despite the temporary ban, Peller remains confident about the platform’s potential to provide opportunities for creative expression and financial independence. He emphasized that TikTok continues to be an accessible avenue for young Nigerians seeking visibility, audience engagement, and income generation.
In conclusion, while the late-night livestream restriction may pose challenges for some creators, Peller’s diversified income streams and long-term brand partnerships position him to weather the changes without financial strain. He remains optimistic about the future of content creation in Nigeria and the role TikTok plays in empowering the next generation of influencers.
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