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A heated dispute has emerged in the fashion and entertainment space following claims made by Ghanaian actress and model Nana Akua Addo and luxury fashion house ALmée Couture over the origin of a striking AMVCA outfit that dominated conversations at the 12th Africa Magic Viewers’ Choice Awards in Lagos.
The gown, a bold cathedral-inspired masterpiece, became one of the standout fashion moments of the ceremony, drawing widespread attention across social media and entertainment circles.
However, the post-event buzz quickly shifted after ALmée Couture publicly alleged that the design concept behind the outfit was originally developed by their brand.
According to the fashion house, the creative process began when Nana Akua Addo approached them with a cathedral-themed idea.
The brand explained that it interpreted the brief, produced sketches, developed structural details, and built a full couture direction based on the concept shared with them.
However, ALmée Couture claimed the collaboration did not reach completion. The brand stated that disagreements arose during the execution phase, leading to the project being discontinued and a refund issued to the actress.
Despite this, the fashion label insisted that its original design work remained its intellectual property, including sketches and conceptual development.
The controversy escalated when the final version of the dress appeared at the AMVCA, reportedly crafted by another designer.
ALmée Couture expressed concern that their design direction had been used without proper acknowledgment, arguing that while inspiration may have shifted hands, the structured design process and artistic execution were theirs.
In response, Nana Akua Addo strongly rejected the allegations. In a detailed Instagram post, she maintained that the entire vision for the dress originated from her personal creative direction.
She explained that she had initially engaged ALmée Couture to bring her idea to life, but differences in execution style led her to seek another designer after receiving a refund.
She further questioned the brand’s claims, insisting that the concept was her original idea and not something taken from the fashion house. According to her, the final outfit was simply another interpretation of her personal vision, executed by a different creative team.
ALmée Couture, however, clarified that while the inspiration may have been provided by the actress, the transformation of that idea into a structured couture design was entirely their intellectual contribution.
The brand emphasized that couture development involves extensive creative work beyond initial inspiration, including silhouette construction, design sketching, and technical detailing.
The fashion house also expressed disappointment over what it described as a lack of acknowledgment for its creative input, stressing the importance of protecting intellectual property within the fashion industry.
The disagreement has sparked wider debate online about ownership of creative ideas in celebrity fashion collaborations, particularly when multiple designers are involved in the evolution of a single concept.
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