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Legendary Grammy-winning singer and activist Angélique Kidjo has issued a strong warning to Afrobeats artists, urging them not to become complacent despite the global rise of the genre.
In an exclusive conversation with Netng, Kidjo expressed both her excitement and concern over the international recognition Afrobeats has garnered in recent years.
“Afrobeats is a trend now. Everybody likes it,” she said. “But how do we renew it every time around? Repetition and doing the same thing over and over again can limit the genre’s growth.”
Kidjo’s comments come at a time when Afrobeats has become a dominant force in global music, influencing artists worldwide and attracting collaborations with international stars. However, she emphasized that staying relevant requires continuous innovation and creativity.
Kidjo urged artists to challenge themselves, stating that relying solely on the formula that initially brought success could be detrimental in the long run.
“It’s important to push boundaries, experiment with new sounds, and not just rest on what is popular,” she added. According to her, artists must strive to be more than just a national phenomenon.
“Because you’re such and such in your country doesn’t mean you’re such and such everywhere else,” she explained, highlighting the importance of professionalism, commitment, and global perspective in sustaining a music career.
Beyond sound innovation, Kidjo also stressed the need for dedication and professionalism within the industry. She reminded upcoming artists that talent alone is not enough; building a long-lasting career requires discipline, hard work, and a willingness to continuously grow.
Her advice comes as a wake-up call to younger artists who might be tempted to prioritize fame and social media popularity over artistic growth and originality.
Kidjo’s caution is particularly relevant given the current state of Afrobeats, which has experienced a meteoric rise in the past decade. Artists such as Burna Boy, Wizkid, and Tems have successfully taken the genre to international stages, garnering awards and collaborations with some of the biggest names in global music.
While this recognition is a milestone for African music, Kidjo warns that stagnation could threaten its continued influence on the world stage.
In addition to her musical accomplishments, Kidjo has long been a voice for African culture and artistry. Her insights into Afrobeats reflect a deep understanding of the industry’s challenges and opportunities.
By advocating for creativity, professionalism, and global thinking, she hopes to inspire the next generation of artists to elevate African music beyond trends and charts.
As Afrobeats continues to captivate audiences worldwide, Angélique Kidjo’s words serve as both encouragement and a reminder that innovation and dedication are crucial for sustaining success.
Her message is clear: Afrobeats has reached new heights, but its future will depend on the willingness of artists to evolve, experiment, and never settle for the familiar.
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